NEWS RELEASES

Why issue a news release?

Your company has big news and you want the world to know it.

What is a news release?

A news release is a one or two page abstract that catches the reader's interest
so they will want to know the full story.

News releases can be used to notify existing and potential clients about upcoming promotions, store openings, and new products or services.

Most often, news releases are meant to catch the attention of the media so they will publicize the news.

Think of the news release as your pitch and the story as your ball.

The pitch gets the ball to the media. The media is sure to let a bad pitch go by.

But they're just as sure to swing at a good pitch. And that's when you score.


Tips For A Good Pitch

  1. News releases must be newsworthy.

    The news must have an impact — on the public, on other businesses
    or on a trend. If it sounds like advertising, no one will pick it up.

  2. Keep it brief. Remember you are pitching to busy editors. They want a brief summary,
    not a book. Once you get them on base, they will complete the run.

  3. Use a reliable distribution service.

    You will save time and money by using a distribution service. These are professionals
    who know who to contact and how.

  4. Hire a good pitcher.

    A professional writer will prepare an effective news release and get it out to the
    distribution services.

Contact me today at Shirley Collingridge

I'll pitch, and together we'll make that home run happen.

See sample news release "Canadian Stylist Revolutionizes Hair Care"
See sample news release "Life-Saving Cookbook Launch"

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