What are the vital components of an effective brochure?
Brochures should present a corporate image consistent with your company's other marketing material.
A bang-up brochure contains:
- A brief synopsis of the general concepts of your company
- A listing of the specific services you offer
- Demonstrated benefits, clearly answering the question all potential customers want to know, “What’s in it for me?”
- Logistics of how the service or product will be delivered, along with terms and conditions of payment
- Testimonials - You can truthfully tell the world about your wonderful company but that information seems much more credible coming from someone else
- Contact information - Keep it current, relevant and specific i.e. Sales xxx-yyyy Marketing yyy-xxxx; don't forget to include e-mail addresses
What is the difference between a marketing brochure and a corporate image brochure?
Marketing Brochures
Marketing brochures reflect new directions of the company, new products, industry trends, and market demands
- Often the first impression for clients
- Vary in size and shape - ranging from black and white trifolds to multicolour, multipagers with pockets, flaps, slip sheets and die-cuts
Corporate Image/Identity Pieces
The corporate image brochure is also known as an "identity piece" because it reinforces your company's image and gives the "big picture"
- The signature piece of the company’s identity, mission, and standing in the industry
- Give a brief overview of your product or service
- Often a highly polished version of the marketing brochure
- Most often a 4-colour multipager
- Frequently accompanied by product brochures, spread sheets, and smaller brochures
Sample Informational Brochures