BANG-UP BROCHURES BUILD BUSINESS

• A brief synopsis of the general concepts of your company
• A listing of the specific services you offer
• Demonstrated benefits, clearly answering the question all potential customers want to know, "What's in it for me?"
• Logistics of how the service or product will be delivered, along with terms and conditions of payment
• Testimonials - You can truthfully tell the world about your wonderful company but that information seems much more credible coming from someone else
• Contact information - Keep it current, relevant and specific i.e. Sales xxx-yyyy Marketing yyy-xxxx; don't forget to include e-mail addresses

• Often the first impression for clients
• Vary in size and shape - ranging from black and white trifolds to multicolour, multipagers with pockets, flaps, slip sheets and die-cuts

• The signature piece of the company's identity, mission, and standing in the industry
• Give a brief overview of your product or service
• Often a highly polished version of the marketing brochure
• Most often a 4-colour multipager
• Frequently accompanied by product brochures, spread sheets, and smaller brochures