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Letters with ImpactIf you think the quality of communication has little impact, consider the American 44th president election campaign results.Through two completely different communication styles and two wholly different messages, Barack Obama and John McCain asked for the American vote. McCain consistently focused on his specialty - national security - choosing terminology and body language that reflected reliability, competence and good management. However, his presentations looked and sounded just what they were - scripted, stilted, and read from a teleprompter. Still, McCain's powerful debating skills almost won the day. Obama, on the other hand, opened his campaign with a generic and all inclusive message: change and hope, filling in details later in the campaign. Adapting his language to fit each audience, Obama spoke more casually or more formally as the situation warranted. A strategically placed teleprompter and well timed pauses enabled him to read speeches without the usual tell tale signs. Voters responded positively to his inclusive word choices: you, our and all of us and to his easy style. Obama's communication skills mesmerized listeners worldwide, resulting in the almost unbelievable: the first American president of African descent. Good communication gets results. Now it is your turn. You need to write a critically important letter but are putting it off because:
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