Using graphics, the programmer's technical skills make your site interesting, user-friendly and visually appealing.
Using language skills, the writer makes your site interesting, logical and professional by reshaping your ideas into powerful messages.
How would you react to the following?
Sum pepple think its ok to use bad grammer or speling. There the wons whos bottom line will sufer.
Grating, isn't it? Would you hire that writer? More importantly, would your potential clients hire you if that standard of writing appeared on your website?
Remember: The main goal of your website is to get your message out: clearly, succinctly, effectively. Don't lose your message through unprofessional prose.
Most website programmers are very good at what they do - programming. Most website programmers are not very good at what the Wordsmith does - writing and editing. While their technical skills are often razor sharp, programmers' writing skills are often strop dull.
Ask the Wordsmith to make your site content beautiful and clever, then let your website programmer make your site's program beautiful and clever.